About · Est. 2018
A consultancy built the way we wish agencies had been built for us.
Founded by ecommerce operators who spent a decade running growth inside brands and marketplaces. We started this to be the partner we always struggled to find.
Selected clients
- Alden & Co.
- Northwind Supply
- Meridian Home
- Kestrel Athletic
- Ora Beauty
- Foundry Denim
- Halcyon Pet
- Studio Verte
Principles
How we operate.
- 01
Operators, not slide-makers
Every consultant on the team has run a P&L or a growth function inside a brand. We build, not just recommend.
- 02
Profit over vanity
MER, contribution margin, and payback windows over impressions and ROAS theatre.
- 03
Small, senior team
No layered account managers. The person doing the work is in every meeting.
- 04
Honest even when it costs us
If consulting isn't the right lever right now, we say so on the first call.