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Fractional COOconsulting for ecommerce.

Operations and supply-chain leadership on demand.

Operations and supply-chain leadership on demand. Our fractional coo services are built for ambitious ecommerce brands — meaningful signal within 30–60 days, senior operators only, reporting tied to the metrics that actually move your P&L.

01
Predictable operations
02
Improved margins
03
Foundation for wholesale + retail
NORTH/ — Paid media · 4.2x ROAS
NORTH/
Paid media · 4.2x ROAS
Aurel Skin — New-customer LTV +38%
Aurel Skin
New-customer LTV +38%
Meridian — MER 2.1 → 3.4
Meridian
MER 2.1 → 3.4
Halo Parfums — Launch · 6-fig week one
Halo Parfums
Launch · 6-fig week one
Kestrel — CAC payback < 45 days
Kestrel
CAC payback < 45 days
OVRLND — Blended ROAS 3.8x
OVRLND
Blended ROAS 3.8x
What's included in fractional coo
Ops diagnosticWeekly leadership cadenceVendor + 3PL mgmtSystems roadmapBoard updates
Trusted by operators at 400+ growing ecommerce brands
Shopify PlusAmazon AdsKlaviyoMetaGoogle PremierTikTok
Fractional COO case study
Why fractional coo

Your strategy & advisory isn't a cost line, it's a growth engine.

Ecommerce teams bring us in on fractional coo when the pattern is familiar: growth that's stalled or a program that isn't compounding. We start with ops diagnostic, move into weekly leadership cadence, then run vendor + 3pl mgmt against a scoreboard the whole team can see. The target is predictable operations — and improved margins that keeps compounding after we hand the fractional coo playbook back to your team.

Looking for fractional coo services that actually move ecommerce revenue? We're an independent ecommerce consultancy running fractional coo for DTC brands, marketplace sellers, and B2B operators worldwide. Every fractional coo engagement is led by a senior operator — not a junior account manager — and shipped against a the metrics that actually move your P&L-based scorecard. Below: what's included, how it works, pricing, and the questions brands ask before hiring us.

Metrics that matter

A fractional coo partner you can trust.

3.4x

average ROAS lift within the first 90 days of a fractional coo engagement.

50%

faster time-to-launch versus hiring, onboarding and training in-house.

98%

of engagements delivered on or ahead of the roadmap we commit to.

Our approach

Ship faster, scale smarter, convert more.

Our senior operators bring strategy, execution and reporting together — no hand-offs, no junior AMs, no throw-it-over-the-wall.

One team. One roadmap. Weekly build cycles you can actually plan around, with a transparent build log your CFO can read.

Fractional COO in action
What we offer

Fractional COO, ready to scale.

Whether you're optimizing an existing account or launching something new, we give you everything you need to move forward with confidence and drive measurable business results.

01

Ops diagnostic

Meaningful signal within 30–60 days — no six-month discovery phase, no "trust the process" runway.

02

Weekly leadership cadence

The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.

03

Vendor + 3PL mgmt

Every fractional coo deliverable is measured against the metrics that actually move your P&L — the metrics your CFO already tracks.

04

Systems roadmap

Improved margins — documented, handed over, and running long after we're out.

05

Board updates

Meaningful signal within 30–60 days — no six-month discovery phase, no "trust the process" runway.

Adapt to your strategy

Ecommerce systems that scale across markets, channels and segments.

Faster time-to-value on fractional coo

Meaningful signal within 30–60 days — no six-month discovery phase, no "trust the process" runway.

Senior fractional coo operator, end to end

The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.

Reporting tied to your P&L

Every fractional coo deliverable is measured against the metrics that actually move your P&L — the metrics your CFO already tracks.

Playbook you keep

Improved margins — documented, handed over, and running long after we're out.

Our process

Fractional COO workflow, minus the friction.

No creative guesswork or unnecessary complexity. Just a proven system for scalable, brand-aligned fractional coo.

  1. 1

    Diagnose

    Working session, data pull and an honest audit. We map the gap between where the account is and where it should be.

  2. 2

    Plan

    A prioritised 90-day roadmap with owners, forecasts and the specific bets we'll run first.

  3. 3

    Ship

    Weekly build cycles. Senior operators in the account — not a junior AM behind a dashboard.

  4. 4

    Compound

    Monthly business review, quarterly strategy reset. We keep pushing the growth curve up-and-to-the-right.

NORTH/ — Fractional COO case study
Case study
NORTH/

How NORTH/ turned fractional coo into a growth engine.

A senior operator team took ownership of fractional coo end-to-end — diagnosis, plan, weekly build, monthly business review — and moved the number inside a single quarter.

3.4x
ROAS lift
+38%
Revenue Q/Q
74d
To first win
"They plugged in like a senior in-house team from week one. Fractional COO stopped being a monthly stress and started being the reason our quarter worked."
A
Head of Growth, Aurel Skin
Ecommerce · $20–100M revenue
5.0 average across 40+ operator engagements
Compare your options

Why teams pick us for fractional coo.

CapabilityEcommerce ConsultantTraditional agencyFreelancerIn-house hire
Senior operator on the account
Weekly ship cadence
Tied to your P&L
Live in under 30 days
Cross-channel pattern recognition
No junior AM handoffs
Engagement models

Three ways to run fractional coo with us.

Pick the shape that matches your quarter. Every engagement starts with the same 30-minute strategy call — no pitch deck, no junior AM.

4–6 weeks
Sprint
Fixed scope

One question, one deliverable — audit, teardown or launch plan.

  • Working session kickoff
  • Written deliverable
  • Handoff call
Start with Sprint
Most popular
Quarterly retainer
Partner
Most popular

Operator team embedded in the account. Weekly build, monthly review.

  • Dedicated senior lead
  • Weekly ship cadence
  • MBR + roadmap
Start with Partner
6 or 12 months
Advisory
Fractional

You have the team — we bring the pattern recognition and executive lens.

  • Fractional strategy lead
  • Bi-weekly working sessions
  • Board-ready reporting
Start with Advisory
First working session inside 5 business days Month-to-month after quarter one Senior operators only — never a junior AM
Recognised operators across the ecommerce stack
Shopify Plus Partner
Klaviyo Master
Meta Business Partner
Google Premier
TikTok Marketing Partner
Amazon Ads Verified

Now imagine this operator team behind your next quarter.

Fractional COO is one of many services we run for growing ecommerce brands. What you do with it is up to you — let's chat.

Fractional COO — operator team

Frequently asked questions.

What is Fractional COO in ecommerce, and what does the service include?+

Fractional COO is a consulting engagement inside our Strategy & Advisory practice, focused on operations and supply-chain leadership on demand. Every fractional coo engagement ships 5 concrete deliverables: Ops diagnostic; Weekly leadership cadence; Vendor + 3PL mgmt; Systems roadmap; Board updates. Everything lives in a shared workspace with a weekly build log, so you see progress in real time rather than waiting for a monthly slide deck.

Which ecommerce brands are fractional coo services the right fit for?+

Our fractional coo service is designed for ambitious ecommerce brands. If the problem sounds like "growth that's stalled or a program that isn't compounding", this engagement is built for it. If you're pre-product-market-fit or under ~$1M in trailing revenue, we'll usually point you to a lighter Sprint or a Diagnostic instead of a full fractional coo retainer.

How much does fractional coo cost, and what are the pricing tiers?+

Three engagement shapes for fractional coo: Sprint (fixed scope, 4–6 weeks — best for a one-question fractional coo audit), Partner (quarterly retainer with weekly ship cadence — the most common shape for fractional coo), and Advisory (fractional, 6 or 12 months). Nothing performance-based — we've seen that misalign incentives every time. Exact pricing depends on scope; you get a written proposal after the intro call.

How long until we see results from fractional coo?+

Meaningful signal within 30–60 days. Our target is predictable operations inside the first quarter of the fractional coo engagement, and improved margins that stays with your team afterwards.

What are the main benefits of hiring a fractional coo agency vs. building in-house?+

Speed and pattern recognition. A dedicated fractional coo agency has run the same play across dozens of ecommerce brands, so you skip the 6–12 months of trial-and-error an in-house hire would need. You also avoid fixed headcount cost: the engagement flexes up during launches and down between them.

Who actually runs the fractional coo work, and how is it reported?+

A senior operator owns the fractional coo account end-to-end. No junior AM behind a dashboard, no offshoring. Reporting is tied to the metrics that actually move your P&L. Every week we publish a build log with what shipped, what the data said, and the next bet. Every month we run a business review against forecast — no vanity metrics, no cherry-picked screenshots.

Still have questions? Ask a senior operator.

Next step

Let's map fractional coo to your P&L.

30 minutes with a senior operator. No pitch deck, no junior AM. Just an honest read on whether this is the highest-leverage move for your next quarter.