CRO & Experimentationservices for ecommerce.
PDP, cart and checkout experimentation with statistical rigour.
PDP, cart and checkout experimentation with statistical rigour. Our cro & experimentation services are built for ecommerce brands with real traffic but flat conversion or repeat rate — first winning test in 30 days, program velocity by day 60, senior operators only, reporting tied to conversion rate, AOV and 90-day repeat purchase rate.
Your conversion & retention isn't a cost line, it's a growth engine.
Ecommerce teams bring us in on cro & experimentation when the pattern is familiar: traffic that doesn't convert and buyers who don't come back. We start with site diagnostic, move into 90-day experiment roadmap, then run weekly a/b builds against a scoreboard the whole team can see. The target is +8–20% conversion rate — and compounding revenue lift that keeps compounding after we hand the cro & experimentation playbook back to your team.
Looking for cro & experimentation services that actually move ecommerce revenue? We're an independent ecommerce consultancy running cro & experimentation for DTC brands, marketplace sellers, and B2B operators worldwide. Every cro & experimentation engagement is led by a senior operator — not a junior account manager — and shipped against a conversion rate, AOV and 90-day repeat purchase rate-based scorecard. Below: what's included, how it works, pricing, and the questions brands ask before hiring us.
A cro & experimentation partner you can trust.
average ROAS lift within the first 90 days of a cro & experimentation engagement.
faster time-to-launch versus hiring, onboarding and training in-house.
of engagements delivered on or ahead of the roadmap we commit to.
Ship faster, scale smarter, convert more.
Our senior operators bring strategy, execution and reporting together — no hand-offs, no junior AMs, no throw-it-over-the-wall.
One team. One roadmap. Weekly build cycles you can actually plan around, with a transparent build log your CFO can read.
CRO & Experimentation, ready to scale.
Whether you're optimizing an existing account or launching something new, we give you everything you need to move forward with confidence and drive measurable business results.
Site diagnostic
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
90-day experiment roadmap
The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.
Weekly A/B builds
Every cro & experimentation deliverable is measured against conversion rate, AOV and 90-day repeat purchase rate — the metrics your CFO already tracks.
Analytics & MDE model
Compounding revenue lift — documented, handed over, and running long after we're out.
Winning experience rollout
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Ecommerce systems that scale across markets, channels and segments.
Faster time-to-value on cro & experimentation
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Senior cro & experimentation operator, end to end
The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.
Reporting tied to your P&L
Every cro & experimentation deliverable is measured against conversion rate, AOV and 90-day repeat purchase rate — the metrics your CFO already tracks.
Playbook you keep
Compounding revenue lift — documented, handed over, and running long after we're out.
CRO & Experimentation workflow, minus the friction.
No creative guesswork or unnecessary complexity. Just a proven system for scalable, brand-aligned cro & experimentation.
- 1
Diagnose
Working session, data pull and an honest audit. We map the gap between where the account is and where it should be.
- 2
Plan
A prioritised 90-day roadmap with owners, forecasts and the specific bets we'll run first.
- 3
Ship
Weekly build cycles. Senior operators in the account — not a junior AM behind a dashboard.
- 4
Compound
Monthly business review, quarterly strategy reset. We keep pushing the growth curve up-and-to-the-right.
How Aurel Skin turned cro & experimentation into a growth engine.
A senior operator team took ownership of cro & experimentation end-to-end — diagnosis, plan, weekly build, monthly business review — and moved the number inside a single quarter.
"They plugged in like a senior in-house team from week one. CRO & Experimentation stopped being a monthly stress and started being the reason our quarter worked."
Why teams pick us for cro & experimentation.
| Capability | Ecommerce Consultant | Traditional agency | Freelancer | In-house hire |
|---|---|---|---|---|
| Senior operator on the account | ||||
| Weekly ship cadence | ||||
| Tied to your P&L | ||||
| Live in under 30 days | ||||
| Cross-channel pattern recognition | ||||
| No junior AM handoffs |
Three ways to run cro & experimentation with us.
Pick the shape that matches your quarter. Every engagement starts with the same 30-minute strategy call — no pitch deck, no junior AM.
One question, one deliverable — audit, teardown or launch plan.
- Working session kickoff
- Written deliverable
- Handoff call
Operator team embedded in the account. Weekly build, monthly review.
- Dedicated senior lead
- Weekly ship cadence
- MBR + roadmap
You have the team — we bring the pattern recognition and executive lens.
- Fractional strategy lead
- Bi-weekly working sessions
- Board-ready reporting
Now imagine this operator team behind your next quarter.
CRO & Experimentation is one of many services we run for growing ecommerce brands. What you do with it is up to you — let's chat.
Frequently asked questions.
What is CRO & Experimentation in ecommerce, and what does the service include?+
CRO & Experimentation is a services engagement inside our Conversion & Retention practice, focused on pdp, cart and checkout experimentation with statistical rigour. Every cro & experimentation engagement ships 5 concrete deliverables: Site diagnostic; 90-day experiment roadmap; Weekly A/B builds; Analytics & MDE model; Winning experience rollout. Everything lives in a shared workspace with a weekly build log, so you see progress in real time rather than waiting for a monthly slide deck.
Which ecommerce brands are cro & experimentation services the right fit for?+
Our cro & experimentation service is designed for ecommerce brands with real traffic but flat conversion or repeat rate. If the problem sounds like "traffic that doesn't convert and buyers who don't come back", this engagement is built for it. If you're pre-product-market-fit or under ~$1M in trailing revenue, we'll usually point you to a lighter Sprint or a Diagnostic instead of a full cro & experimentation retainer.
How much does cro & experimentation cost, and what are the pricing tiers?+
Three engagement shapes for cro & experimentation: Sprint (fixed scope, 4–6 weeks — best for a one-question cro & experimentation audit), Partner (quarterly retainer with weekly ship cadence — the most common shape for cro & experimentation), and Advisory (fractional, 6 or 12 months). Nothing performance-based — we've seen that misalign incentives every time. Exact pricing depends on scope; you get a written proposal after the intro call.
How long until we see results from cro & experimentation?+
First winning test in 30 days, program velocity by day 60. Our target is +8–20% conversion rate inside the first quarter of the cro & experimentation engagement, and compounding revenue lift that stays with your team afterwards.
What are the main benefits of hiring a cro & experimentation agency vs. building in-house?+
Speed and pattern recognition. A dedicated cro & experimentation agency has run the same play across dozens of ecommerce brands, so you skip the 6–12 months of trial-and-error an in-house hire would need. You also avoid fixed headcount cost: the engagement flexes up during launches and down between them.
Who actually runs the cro & experimentation work, and how is it reported?+
A senior operator owns the cro & experimentation account end-to-end. No junior AM behind a dashboard, no offshoring. Reporting is tied to conversion rate, AOV and 90-day repeat purchase rate. Every week we publish a build log with what shipped, what the data said, and the next bet. Every month we run a business review against forecast — no vanity metrics, no cherry-picked screenshots.
Still have questions? Ask a senior operator.
Insights on cro & experimentation.
- 7 min readFifteen PDP patterns we ship on almost every rebuildThe product detail page moves that move conversion — with the analytics signals that justify them.Read→
- 6 min readSubscription programs that survive the honeymoonWhy most subscription churn is baked in at onboarding, and the mechanics that keep cohorts alive past month three.Read→
- 12 min readThe 90-day ecommerce diagnostic we run for every new clientHow we tear down a brand's P&L, channel mix, and tech stack in two weeks — and turn it into a written 90-day plan.Read→
Let's map cro & experimentation to your P&L.
30 minutes with a senior operator. No pitch deck, no junior AM. Just an honest read on whether this is the highest-leverage move for your next quarter.
- Conversion & RetentionLifecycle & CRMKlaviyo · Attentive · Iterable owned by senior operators.Explore→
- Conversion & RetentionLoyalty ProgramsLTV, tier systems and referral programs that pay back.Explore→
- Conversion & RetentionSubscriptionRecharge · Skio · Ordergroove programs built for LTV.Explore→
- Conversion & RetentionPost-purchaseReviews, UGC and winback programs after the first order.Explore→