Lifecycle & CRMservices for ecommerce.
Klaviyo · Attentive · Iterable owned by senior operators.
Klaviyo · Attentive · Iterable owned by senior operators. Our lifecycle & crm services are built for ecommerce brands with real traffic but flat conversion or repeat rate — first winning test in 30 days, program velocity by day 60, senior operators only, reporting tied to conversion rate, AOV and 90-day repeat purchase rate.
Your conversion & retention isn't a cost line, it's a growth engine.
Ecommerce teams bring us in on lifecycle & crm when the pattern is familiar: traffic that doesn't convert and buyers who don't come back. We start with flow audit & rebuild, move into segmentation & scoring, then run campaign calendar against a scoreboard the whole team can see. The target is higher email + sms revenue share — and improved deliverability that keeps compounding after we hand the lifecycle & crm playbook back to your team.
Looking for lifecycle & crm services that actually move ecommerce revenue? We're an independent ecommerce consultancy running lifecycle & crm for DTC brands, marketplace sellers, and B2B operators worldwide. Every lifecycle & crm engagement is led by a senior operator — not a junior account manager — and shipped against a conversion rate, AOV and 90-day repeat purchase rate-based scorecard. Below: what's included, how it works, pricing, and the questions brands ask before hiring us.
A lifecycle & crm partner you can trust.
average ROAS lift within the first 90 days of a lifecycle & crm engagement.
faster time-to-launch versus hiring, onboarding and training in-house.
of engagements delivered on or ahead of the roadmap we commit to.
Ship faster, scale smarter, convert more.
Our senior operators bring strategy, execution and reporting together — no hand-offs, no junior AMs, no throw-it-over-the-wall.
One team. One roadmap. Weekly build cycles you can actually plan around, with a transparent build log your CFO can read.
Lifecycle & CRM, ready to scale.
Whether you're optimizing an existing account or launching something new, we give you everything you need to move forward with confidence and drive measurable business results.
Flow audit & rebuild
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Segmentation & scoring
The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.
Campaign calendar
Every lifecycle & crm deliverable is measured against conversion rate, AOV and 90-day repeat purchase rate — the metrics your CFO already tracks.
Deliverability governance
Improved deliverability — documented, handed over, and running long after we're out.
Monthly LTV reporting
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Ecommerce systems that scale across markets, channels and segments.
Faster time-to-value on lifecycle & crm
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Senior lifecycle & crm operator, end to end
The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.
Reporting tied to your P&L
Every lifecycle & crm deliverable is measured against conversion rate, AOV and 90-day repeat purchase rate — the metrics your CFO already tracks.
Playbook you keep
Improved deliverability — documented, handed over, and running long after we're out.
Lifecycle & CRM workflow, minus the friction.
No creative guesswork or unnecessary complexity. Just a proven system for scalable, brand-aligned lifecycle & crm.
- 1
Diagnose
Working session, data pull and an honest audit. We map the gap between where the account is and where it should be.
- 2
Plan
A prioritised 90-day roadmap with owners, forecasts and the specific bets we'll run first.
- 3
Ship
Weekly build cycles. Senior operators in the account — not a junior AM behind a dashboard.
- 4
Compound
Monthly business review, quarterly strategy reset. We keep pushing the growth curve up-and-to-the-right.
How Aurel Skin turned lifecycle & crm into a growth engine.
A senior operator team took ownership of lifecycle & crm end-to-end — diagnosis, plan, weekly build, monthly business review — and moved the number inside a single quarter.
"They plugged in like a senior in-house team from week one. Lifecycle & CRM stopped being a monthly stress and started being the reason our quarter worked."
Why teams pick us for lifecycle & crm.
| Capability | Ecommerce Consultant | Traditional agency | Freelancer | In-house hire |
|---|---|---|---|---|
| Senior operator on the account | ||||
| Weekly ship cadence | ||||
| Tied to your P&L | ||||
| Live in under 30 days | ||||
| Cross-channel pattern recognition | ||||
| No junior AM handoffs |
Three ways to run lifecycle & crm with us.
Pick the shape that matches your quarter. Every engagement starts with the same 30-minute strategy call — no pitch deck, no junior AM.
One question, one deliverable — audit, teardown or launch plan.
- Working session kickoff
- Written deliverable
- Handoff call
Operator team embedded in the account. Weekly build, monthly review.
- Dedicated senior lead
- Weekly ship cadence
- MBR + roadmap
You have the team — we bring the pattern recognition and executive lens.
- Fractional strategy lead
- Bi-weekly working sessions
- Board-ready reporting
Now imagine this operator team behind your next quarter.
Lifecycle & CRM is one of many services we run for growing ecommerce brands. What you do with it is up to you — let's chat.
Frequently asked questions.
What is Lifecycle & CRM in ecommerce, and what does the service include?+
Lifecycle & CRM is a services engagement inside our Conversion & Retention practice, focused on klaviyo · attentive · iterable owned by senior operators. Every lifecycle & crm engagement ships 5 concrete deliverables: Flow audit & rebuild; Segmentation & scoring; Campaign calendar; Deliverability governance; Monthly LTV reporting. Everything lives in a shared workspace with a weekly build log, so you see progress in real time rather than waiting for a monthly slide deck.
Which ecommerce brands are lifecycle & crm services the right fit for?+
Our lifecycle & crm service is designed for ecommerce brands with real traffic but flat conversion or repeat rate. If the problem sounds like "traffic that doesn't convert and buyers who don't come back", this engagement is built for it. If you're pre-product-market-fit or under ~$1M in trailing revenue, we'll usually point you to a lighter Sprint or a Diagnostic instead of a full lifecycle & crm retainer.
How much does lifecycle & crm cost, and what are the pricing tiers?+
Three engagement shapes for lifecycle & crm: Sprint (fixed scope, 4–6 weeks — best for a one-question lifecycle & crm audit), Partner (quarterly retainer with weekly ship cadence — the most common shape for lifecycle & crm), and Advisory (fractional, 6 or 12 months). Nothing performance-based — we've seen that misalign incentives every time. Exact pricing depends on scope; you get a written proposal after the intro call.
How long until we see results from lifecycle & crm?+
First winning test in 30 days, program velocity by day 60. Our target is higher email + sms revenue share inside the first quarter of the lifecycle & crm engagement, and improved deliverability that stays with your team afterwards.
What are the main benefits of hiring a lifecycle & crm agency vs. building in-house?+
Speed and pattern recognition. A dedicated lifecycle & crm agency has run the same play across dozens of ecommerce brands, so you skip the 6–12 months of trial-and-error an in-house hire would need. You also avoid fixed headcount cost: the engagement flexes up during launches and down between them.
Who actually runs the lifecycle & crm work, and how is it reported?+
A senior operator owns the lifecycle & crm account end-to-end. No junior AM behind a dashboard, no offshoring. Reporting is tied to conversion rate, AOV and 90-day repeat purchase rate. Every week we publish a build log with what shipped, what the data said, and the next bet. Every month we run a business review against forecast — no vanity metrics, no cherry-picked screenshots.
Still have questions? Ask a senior operator.
Insights on lifecycle & crm.
- 7 min readFifteen PDP patterns we ship on almost every rebuildThe product detail page moves that move conversion — with the analytics signals that justify them.Read→
- 6 min readSubscription programs that survive the honeymoonWhy most subscription churn is baked in at onboarding, and the mechanics that keep cohorts alive past month three.Read→
- 12 min readThe 90-day ecommerce diagnostic we run for every new clientHow we tear down a brand's P&L, channel mix, and tech stack in two weeks — and turn it into a written 90-day plan.Read→
Let's map lifecycle & crm to your P&L.
30 minutes with a senior operator. No pitch deck, no junior AM. Just an honest read on whether this is the highest-leverage move for your next quarter.
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- Conversion & RetentionPost-purchaseReviews, UGC and winback programs after the first order.Explore→