Ecommerce consultant for SMB Ecommerce — Advisory Built Around the SMB Ecommerce Motion
Small and mid-sized ecommerce operators operate on a different motion: fractional operator support. We build the engagement around it — not around a generic DTC playbook.
Senior operators, shipping weekly.
Looking for an ecommerce consultant for smb ecommerce? We run strategy, paid media, CRO, retention, platform, and data for small and mid-sized ecommerce operators. Weekly ship cycles, a shared scoreboard, and a senior operator who's run the same play across dozens of smb ecommerce.
What you get in every engagement.
Ecommerce strategy & audit
A senior operator diagnoses your funnel end-to-end — traffic, conversion, retention, margin — and returns a 90-day roadmap tied to your P&L.
Paid media & performance
Meta, Google, TikTok, and Amazon Ads run against blended MER and contribution margin, not vanity ROAS.
Conversion rate optimisation
Programmatic CRO across PDP, cart, and checkout — hypothesis backlog, statistical rigor, and a shared scoreboard.
Lifecycle & retention
Email, SMS, and loyalty flows that lift 90-day repeat rate and drive owned-channel revenue above 30%.
Platform, ops & data
Replatform, headless, or fix-the-basics — plus attribution, MMM, and dashboards your CFO trusts.
A four-step operating rhythm.
- 1
Diagnose
Working session, data pull, honest audit of what's actually moving the number today.
- 2
Plan
90-day roadmap with owners, forecasts, and the bets we'll run first.
- 3
Ship
Weekly build cycles. Senior operators in the account, hands on the keyboard.
- 4
Compound
Monthly business review, quarterly strategy reset, always tied back to P&L.
A playbook that compounds.
We've run this playbook for DTC brands, marketplace sellers, and B2B operators across North America, EMEA, and APAC. For smb ecommerce, the fractional operator support motion typically compounds inside 6 months of consistent shipping. Reporting is tied to the metrics your CFO already tracks: MER, contribution margin, new-customer LTV, and 90-day repeat rate — never vanity ROAS.
- Senior operator, end to end
- Weekly build log, shared scoreboard
- Reporting tied to your P&L
- Flat retainer — no performance fees
Questions brands ask first.
Ready to ship faster?
30-minute strategy call. No slides, no pitch. If we're not the right fit, we'll say so and point you somewhere better.