Ecommerce consultant for Arts & Crafts — Category-Specific Growth for Hardlines Brands
Arts & Crafts is a category with its own physics — AOV in the $35–$95 range, and channel mix leaning on Meta, Pinterest, Etsy. We run growth for Arts & Crafts brands with that in mind, not with a generic DTC playbook.
Senior operators, shipping weekly.
Looking for an ecommerce consultant for arts & crafts? We work with Arts & Crafts operators on strategy, paid media, CRO, retention, and platform. Our benchmark for Arts & Crafts brands is aov $50+ — and every engagement is scored against it from day one.
What you get in every engagement.
Ecommerce strategy & audit
A senior operator diagnoses your funnel end-to-end — traffic, conversion, retention, margin — and returns a 90-day roadmap tied to your P&L.
Paid media & performance
Meta, Google, TikTok, and Amazon Ads run against blended MER and contribution margin, not vanity ROAS.
Conversion rate optimisation
Programmatic CRO across PDP, cart, and checkout — hypothesis backlog, statistical rigor, and a shared scoreboard.
Lifecycle & retention
Email, SMS, and loyalty flows that lift 90-day repeat rate and drive owned-channel revenue above 30%.
Platform, ops & data
Replatform, headless, or fix-the-basics — plus attribution, MMM, and dashboards your CFO trusts.
A four-step operating rhythm.
- 1
Diagnose
Working session, data pull, honest audit of what's actually moving the number today.
- 2
Plan
90-day roadmap with owners, forecasts, and the bets we'll run first.
- 3
Ship
Weekly build cycles. Senior operators in the account, hands on the keyboard.
- 4
Compound
Monthly business review, quarterly strategy reset, always tied back to P&L.
A playbook that compounds.
We've run this playbook for DTC brands, marketplace sellers, and B2B operators across North America, EMEA, and APAC. For Arts & Crafts brands, we typically hit aov $50+ inside the first two quarters. Reporting is tied to the metrics your CFO already tracks: MER, contribution margin, new-customer LTV, and 90-day repeat rate — never vanity ROAS.
- Senior operator, end to end
- Weekly build log, shared scoreboard
- Reporting tied to your P&L
- Flat retainer — no performance fees
Questions brands ask first.
Ready to ship faster?
30-minute strategy call. No slides, no pitch. If we're not the right fit, we'll say so and point you somewhere better.