Why most audits fail
Most ecommerce audits are pattern-matching exercises: a consultant runs a checklist, spots the missing subscribe pop-up, and ships a slide deck. That deck sits in a drawer because it never engages with the real constraint — the brand's P&L.
A useful diagnostic starts from contribution margin and works backwards. Everything else is downstream of unit economics.
The two-week teardown
Week one is data: we ingest 24 months of orders, ad spend, and inventory movements. Week two is interviews with founders, ops, and paid media leads. By day 14 we have a single-source-of-truth model of the business.
That model is what earns us the right to make recommendations at all.
Turning findings into a 90-day plan
The output is not a slide deck. It is a written document with a ranked list of bets, each with an owner, a cost, and a measurable outcome. Nothing that cannot be measured makes the list.
Key takeaways
- 01Start every audit from contribution margin, not traffic.
- 02Two weeks of data plus interviews beats a month of dashboards.
- 03Ship a written plan with owners and dates — never a slide deck.
Want this applied to your business?
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