eecommerceconsultant
Amazon · Beauty & Skincare · San Diego

Amazon PPC for Beauty & Skincare Brands in San Diego, CA

San Diego is a coastal hub for surf, wellness, and pet DTC brands. For beauty & skincare brands here, Amazon means replenishment, subscriptions, and repeat purchase — so we run amazon ppc with TACoS as the scoreboard, on PT hours.

01
3.4x
Average blended MER after 90 days
02
+38%
New-customer LTV in first 6 months
03
45d
CAC payback window we target
04
30d
First measurable read on the P&L
Overview

Senior operators, shipping weekly.

Looking for amazon ppc for beauty & skincare brands in san diego? San Diego beauty & skincare brands typically sell at $45–$120 AOV and compete with national players on the same Amazon shelf. We plan against the "Repeat rate 32–48%" benchmark, combine sponsored products & brands, dsp retargeting, a+ content, and connect Amazon to Meta, TikTok Shop, Retention so West demand compounds.

Services

What you get in every engagement.

01

San Diego Beauty & Skincare Amazon audit

Account, catalogue, and ad structure benchmarked against cpg competitors selling into San Diego and the wider West.

02

Sponsored Products & Brands

Sponsored Products & Brands tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on PT hours, measured on TACoS.

03

DSP retargeting

DSP retargeting tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on PT hours, measured on TACoS.

04

A+ content

A+ content tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on PT hours, measured on TACoS.

05

Brand Store

Brand Store tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on PT hours, measured on TACoS.

06

Local + national demand

Geo-targeted bids and creative for San Diego, CA shoppers alongside national scale on Amazon.

How we work

A four-step operating rhythm.

  1. 1

    Diagnose

    Working session, data pull, honest audit of what's actually moving the number today.

  2. 2

    Plan

    90-day roadmap with owners, forecasts, and the bets we'll run first.

  3. 3

    Ship

    Weekly build cycles. Senior operators in the account, hands on the keyboard.

  4. 4

    Compound

    Monthly business review, quarterly strategy reset, always tied back to P&L.

Track record

A playbook that compounds.

We've run this playbook for DTC brands, marketplace sellers, and B2B operators across North America, EMEA, and APAC. Beauty & Skincare brands in San Diego running amazon ppc with us usually see a measurable TACoS shift inside 30–45 days. Reporting is tied to the metrics your CFO already tracks: MER, contribution margin, new-customer LTV, and 90-day repeat rate — never vanity ROAS.

  • Senior operator, end to end
  • Weekly build log, shared scoreboard
  • Reporting tied to your P&L
  • Flat retainer — no performance fees
FAQ

Questions brands ask first.

Ready to ship faster?

30-minute strategy call. No slides, no pitch. If we're not the right fit, we'll say so and point you somewhere better.