eecommerceconsultant
Shopify Plus · Beauty & Skincare

Shopify Plus Scaling for Beauty & Skincare Brands

Beauty & Skincare on Shopify Plus is its own game: replenishment, subscriptions, and repeat purchase. We run shopify plus scaling built around how beauty & skincare shoppers actually buy — with revenue per session as the scoreboard, not vanity metrics.

01
3.4x
Average blended MER after 90 days
02
+38%
New-customer LTV in first 6 months
03
45d
CAC payback window we target
04
30d
First measurable read on the P&L
Overview

Senior operators, shipping weekly.

Searching for shopify plus scaling for beauty & skincare brands? Typical beauty & skincare AOV sits at $45–$120, and the category benchmark we plan against is "Repeat rate 32–48%". On Shopify Plus — best for high-volume DTC, B2B, and international expansion — we combine checkout extensibility, b2b & wholesale, markets & international with the channels that already move beauty & skincare demand (Meta, TikTok Shop, Retention).

Services

What you get in every engagement.

01

Shopify Plus Scaling audit for Beauty & Skincare

Account, catalogue, and ad structure reviewed against cpg benchmarks — with a prioritised 90-day fix list.

02

Checkout extensibility

Checkout extensibility configured for beauty & skincare — replenishment, subscriptions, and repeat purchase — and measured on revenue per session.

03

B2B & wholesale

B2B & wholesale configured for beauty & skincare — replenishment, subscriptions, and repeat purchase — and measured on revenue per session.

04

Markets & international

Markets & international configured for beauty & skincare — replenishment, subscriptions, and repeat purchase — and measured on revenue per session.

05

Headless storefronts

Headless storefronts configured for beauty & skincare — replenishment, subscriptions, and repeat purchase — and measured on revenue per session.

06

Cross-channel fit

How Shopify Plus works alongside Meta, TikTok Shop, Retention so spend compounds instead of cannibalising.

How we work

A four-step operating rhythm.

  1. 1

    Diagnose

    Working session, data pull, honest audit of what's actually moving the number today.

  2. 2

    Plan

    90-day roadmap with owners, forecasts, and the bets we'll run first.

  3. 3

    Ship

    Weekly build cycles. Senior operators in the account, hands on the keyboard.

  4. 4

    Compound

    Monthly business review, quarterly strategy reset, always tied back to P&L.

Track record

A playbook that compounds.

We've run this playbook for DTC brands, marketplace sellers, and B2B operators across North America, EMEA, and APAC. Beauty & Skincare brands running shopify plus scaling with us usually see a measurable revenue per session shift inside the first 30–45 days. Reporting is tied to the metrics your CFO already tracks: MER, contribution margin, new-customer LTV, and 90-day repeat rate — never vanity ROAS.

  • Senior operator, end to end
  • Weekly build log, shared scoreboard
  • Reporting tied to your P&L
  • Flat retainer — no performance fees
FAQ

Questions brands ask first.

Ready to ship faster?

30-minute strategy call. No slides, no pitch. If we're not the right fit, we'll say so and point you somewhere better.