eecommerceconsultant
Shopify · Beauty & Skincare · Chicago

Shopify CRO & Growth for Beauty & Skincare Brands in Chicago, IL

Chicago is a Midwest hub for CPG, food & bev, and B2B commerce. For beauty & skincare brands here, Shopify means replenishment, subscriptions, and repeat purchase — so we run shopify cro & growth with conversion rate as the scoreboard, on CT hours.

01
3.4x
Average blended MER after 90 days
02
+38%
New-customer LTV in first 6 months
03
45d
CAC payback window we target
04
30d
First measurable read on the P&L
Overview

Senior operators, shipping weekly.

Looking for shopify cro & growth for beauty & skincare brands in chicago? Chicago beauty & skincare brands typically sell at $45–$120 AOV and compete with national players on the same Shopify shelf. We plan against the "Repeat rate 32–48%" benchmark, combine theme & pdp optimisation, meta & google ads, klaviyo lifecycle, and connect Shopify to Meta, TikTok Shop, Retention so Midwest demand compounds.

Services

What you get in every engagement.

01

Chicago Beauty & Skincare Shopify audit

Account, catalogue, and ad structure benchmarked against cpg competitors selling into Chicago and the wider Midwest.

02

Theme & PDP optimisation

Theme & PDP optimisation tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on CT hours, measured on conversion rate.

03

Meta & Google ads

Meta & Google ads tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on CT hours, measured on conversion rate.

04

Klaviyo lifecycle

Klaviyo lifecycle tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on CT hours, measured on conversion rate.

05

Bundles & upsells

Bundles & upsells tuned for beauty & skincare — replenishment, subscriptions, and repeat purchase — with weekly reviews on CT hours, measured on conversion rate.

06

Local + national demand

Geo-targeted bids and creative for Chicago, IL shoppers alongside national scale on Shopify.

How we work

A four-step operating rhythm.

  1. 1

    Diagnose

    Working session, data pull, honest audit of what's actually moving the number today.

  2. 2

    Plan

    90-day roadmap with owners, forecasts, and the bets we'll run first.

  3. 3

    Ship

    Weekly build cycles. Senior operators in the account, hands on the keyboard.

  4. 4

    Compound

    Monthly business review, quarterly strategy reset, always tied back to P&L.

Track record

A playbook that compounds.

We've run this playbook for DTC brands, marketplace sellers, and B2B operators across North America, EMEA, and APAC. Beauty & Skincare brands in Chicago running shopify cro & growth with us usually see a measurable conversion rate shift inside 30–45 days. Reporting is tied to the metrics your CFO already tracks: MER, contribution margin, new-customer LTV, and 90-day repeat rate — never vanity ROAS.

  • Senior operator, end to end
  • Weekly build log, shared scoreboard
  • Reporting tied to your P&L
  • Flat retainer — no performance fees
FAQ

Questions brands ask first.

Ready to ship faster?

30-minute strategy call. No slides, no pitch. If we're not the right fit, we'll say so and point you somewhere better.