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Fifteen PDP patterns we ship on almost every rebuild

The product detail page moves that move conversion — with the analytics signals that justify them.

May 20267 min readBy Ecommerce Consultant

Above the fold

Price, primary variant, primary image, and add-to-cart in a single glance. Everything else can wait.

Trust badges above the fold rarely help; below the add-to-cart, they consistently do.

The scroll depth signal

If more than 60% of sessions bounce before the first content block, the hero is failing. If bounce is low but add-to-cart is low, the offer is failing.

The fix is different in each case and the analytics tell you which one to work on.

Key takeaways

  • 01The hero is the whole game — treat everything else as support.
  • 02Diagnose bounce vs. add-to-cart failures separately.
  • 03Trust badges belong under the CTA, not above the fold.
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