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Google Shopping & PMaxservices for ecommerce.

Feeds, Merchant Center and Performance Max.

Feeds, Merchant Center and Performance Max. Our google shopping & pmax services are built for ambitious ecommerce brands — meaningful signal within 30–60 days, senior operators only, reporting tied to the metrics that actually move your P&L.

01
Cleaner feeds
02
Higher Shopping ROAS
03
Fewer feed disapprovals
NORTH/ — Paid media · 4.2x ROAS
NORTH/
Paid media · 4.2x ROAS
Aurel Skin — New-customer LTV +38%
Aurel Skin
New-customer LTV +38%
Meridian — MER 2.1 → 3.4
Meridian
MER 2.1 → 3.4
Halo Parfums — Launch · 6-fig week one
Halo Parfums
Launch · 6-fig week one
Kestrel — CAC payback < 45 days
Kestrel
CAC payback < 45 days
OVRLND — Blended ROAS 3.8x
OVRLND
Blended ROAS 3.8x
What's included in google shopping & pmax
Merchant Center auditFeed enrichmentPMax structureBidding + segmentationOngoing feed ops
Trusted by operators at 400+ growing ecommerce brands
Shopify PlusAmazon AdsKlaviyoMetaGoogle PremierTikTok
Google Shopping & PMax case study
Why google shopping & pmax

Your marketplaces isn't a cost line, it's a growth engine.

Ecommerce teams bring us in on google shopping & pmax when the pattern is familiar: growth that's stalled or a program that isn't compounding. We start with merchant center audit, move into feed enrichment, then run pmax structure against a scoreboard the whole team can see. The target is cleaner feeds — and higher shopping roas that keeps compounding after we hand the google shopping & pmax playbook back to your team.

Looking for google shopping & pmax services that actually move ecommerce revenue? We're an independent ecommerce consultancy running google shopping & pmax for DTC brands, marketplace sellers, and B2B operators worldwide. Every google shopping & pmax engagement is led by a senior operator — not a junior account manager — and shipped against a the metrics that actually move your P&L-based scorecard. Below: what's included, how it works, pricing, and the questions brands ask before hiring us.

Metrics that matter

A google shopping & pmax partner you can trust.

3.4x

average ROAS lift within the first 90 days of a google shopping & pmax engagement.

50%

faster time-to-launch versus hiring, onboarding and training in-house.

98%

of engagements delivered on or ahead of the roadmap we commit to.

Our approach

Ship faster, scale smarter, convert more.

Our senior operators bring strategy, execution and reporting together — no hand-offs, no junior AMs, no throw-it-over-the-wall.

One team. One roadmap. Weekly build cycles you can actually plan around, with a transparent build log your CFO can read.

Google Shopping & PMax in action
What we offer

Google Shopping & PMax, ready to scale.

Whether you're optimizing an existing account or launching something new, we give you everything you need to move forward with confidence and drive measurable business results.

01

Merchant Center audit

Meaningful signal within 30–60 days — no six-month discovery phase, no "trust the process" runway.

02

Feed enrichment

The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.

03

PMax structure

Every google shopping & pmax deliverable is measured against the metrics that actually move your P&L — the metrics your CFO already tracks.

04

Bidding + segmentation

Higher Shopping ROAS — documented, handed over, and running long after we're out.

05

Ongoing feed ops

Meaningful signal within 30–60 days — no six-month discovery phase, no "trust the process" runway.

Adapt to your strategy

Ecommerce systems that scale across markets, channels and segments.

Faster time-to-value on google shopping & pmax

Meaningful signal within 30–60 days — no six-month discovery phase, no "trust the process" runway.

Senior google shopping & pmax operator, end to end

The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.

Reporting tied to your P&L

Every google shopping & pmax deliverable is measured against the metrics that actually move your P&L — the metrics your CFO already tracks.

Playbook you keep

Higher Shopping ROAS — documented, handed over, and running long after we're out.

Our process

Google Shopping & PMax workflow, minus the friction.

No creative guesswork or unnecessary complexity. Just a proven system for scalable, brand-aligned google shopping & pmax.

  1. 1

    Diagnose

    Working session, data pull and an honest audit. We map the gap between where the account is and where it should be.

  2. 2

    Plan

    A prioritised 90-day roadmap with owners, forecasts and the specific bets we'll run first.

  3. 3

    Ship

    Weekly build cycles. Senior operators in the account — not a junior AM behind a dashboard.

  4. 4

    Compound

    Monthly business review, quarterly strategy reset. We keep pushing the growth curve up-and-to-the-right.

NORTH/ — Google Shopping & PMax case study
Case study
NORTH/

How NORTH/ turned google shopping & pmax into a growth engine.

A senior operator team took ownership of google shopping & pmax end-to-end — diagnosis, plan, weekly build, monthly business review — and moved the number inside a single quarter.

3.4x
ROAS lift
+38%
Revenue Q/Q
74d
To first win
"They plugged in like a senior in-house team from week one. Google Shopping & PMax stopped being a monthly stress and started being the reason our quarter worked."
A
Head of Growth, Aurel Skin
Ecommerce · $20–100M revenue
5.0 average across 40+ operator engagements
Compare your options

Why teams pick us for google shopping & pmax.

CapabilityEcommerce ConsultantTraditional agencyFreelancerIn-house hire
Senior operator on the account
Weekly ship cadence
Tied to your P&L
Live in under 30 days
Cross-channel pattern recognition
No junior AM handoffs
Engagement models

Three ways to run google shopping & pmax with us.

Pick the shape that matches your quarter. Every engagement starts with the same 30-minute strategy call — no pitch deck, no junior AM.

4–6 weeks
Sprint
Fixed scope

One question, one deliverable — audit, teardown or launch plan.

  • Working session kickoff
  • Written deliverable
  • Handoff call
Start with Sprint
Most popular
Quarterly retainer
Partner
Most popular

Operator team embedded in the account. Weekly build, monthly review.

  • Dedicated senior lead
  • Weekly ship cadence
  • MBR + roadmap
Start with Partner
6 or 12 months
Advisory
Fractional

You have the team — we bring the pattern recognition and executive lens.

  • Fractional strategy lead
  • Bi-weekly working sessions
  • Board-ready reporting
Start with Advisory
First working session inside 5 business days Month-to-month after quarter one Senior operators only — never a junior AM
Recognised operators across the ecommerce stack
Shopify Plus Partner
Klaviyo Master
Meta Business Partner
Google Premier
TikTok Marketing Partner
Amazon Ads Verified

Now imagine this operator team behind your next quarter.

Google Shopping & PMax is one of many services we run for growing ecommerce brands. What you do with it is up to you — let's chat.

Google Shopping & PMax — operator team

Frequently asked questions.

What is Google Shopping & PMax in ecommerce, and what does the service include?+

Google Shopping & PMax is a services engagement inside our Marketplaces practice, focused on feeds, merchant center and performance max. Every google shopping & pmax engagement ships 5 concrete deliverables: Merchant Center audit; Feed enrichment; PMax structure; Bidding + segmentation; Ongoing feed ops. Everything lives in a shared workspace with a weekly build log, so you see progress in real time rather than waiting for a monthly slide deck.

Which ecommerce brands are google shopping & pmax services the right fit for?+

Our google shopping & pmax service is designed for ambitious ecommerce brands. If the problem sounds like "growth that's stalled or a program that isn't compounding", this engagement is built for it. If you're pre-product-market-fit or under ~$1M in trailing revenue, we'll usually point you to a lighter Sprint or a Diagnostic instead of a full google shopping & pmax retainer.

How much does google shopping & pmax cost, and what are the pricing tiers?+

Three engagement shapes for google shopping & pmax: Sprint (fixed scope, 4–6 weeks — best for a one-question google shopping & pmax audit), Partner (quarterly retainer with weekly ship cadence — the most common shape for google shopping & pmax), and Advisory (fractional, 6 or 12 months). Nothing performance-based — we've seen that misalign incentives every time. Exact pricing depends on scope; you get a written proposal after the intro call.

How long until we see results from google shopping & pmax?+

Meaningful signal within 30–60 days. Our target is cleaner feeds inside the first quarter of the google shopping & pmax engagement, and higher shopping roas that stays with your team afterwards.

What are the main benefits of hiring a google shopping & pmax agency vs. building in-house?+

Speed and pattern recognition. A dedicated google shopping & pmax agency has run the same play across dozens of ecommerce brands, so you skip the 6–12 months of trial-and-error an in-house hire would need. You also avoid fixed headcount cost: the engagement flexes up during launches and down between them.

Who actually runs the google shopping & pmax work, and how is it reported?+

A senior operator owns the google shopping & pmax account end-to-end. No junior AM behind a dashboard, no offshoring. Reporting is tied to the metrics that actually move your P&L. Every week we publish a build log with what shipped, what the data said, and the next bet. Every month we run a business review against forecast — no vanity metrics, no cherry-picked screenshots.

Still have questions? Ask a senior operator.

Next step

Let's map google shopping & pmax to your P&L.

30 minutes with a senior operator. No pitch deck, no junior AM. Just an honest read on whether this is the highest-leverage move for your next quarter.