Merchandisingservices for ecommerce.
Collection design and on-site search tuning.
Collection design and on-site search tuning. Our merchandising services are built for ecommerce brands with real traffic but flat conversion or repeat rate — first winning test in 30 days, program velocity by day 60, senior operators only, reporting tied to conversion rate, AOV and 90-day repeat purchase rate.
Your conversion & retention isn't a cost line, it's a growth engine.
Ecommerce teams bring us in on merchandising when the pattern is familiar: traffic that doesn't convert and buyers who don't come back. We start with collection & nav map, move into search relevance tuning, then run sort/rank logic against a scoreboard the whole team can see. The target is higher category conversion — and better sell-through on hero skus that keeps compounding after we hand the merchandising playbook back to your team.
Looking for merchandising services that actually move ecommerce revenue? We're an independent ecommerce consultancy running merchandising for DTC brands, marketplace sellers, and B2B operators worldwide. Every merchandising engagement is led by a senior operator — not a junior account manager — and shipped against a conversion rate, AOV and 90-day repeat purchase rate-based scorecard. Below: what's included, how it works, pricing, and the questions brands ask before hiring us.
A merchandising partner you can trust.
average ROAS lift within the first 90 days of a merchandising engagement.
faster time-to-launch versus hiring, onboarding and training in-house.
of engagements delivered on or ahead of the roadmap we commit to.
Ship faster, scale smarter, convert more.
Our senior operators bring strategy, execution and reporting together — no hand-offs, no junior AMs, no throw-it-over-the-wall.
One team. One roadmap. Weekly build cycles you can actually plan around, with a transparent build log your CFO can read.
Merchandising, ready to scale.
Whether you're optimizing an existing account or launching something new, we give you everything you need to move forward with confidence and drive measurable business results.
Collection & nav map
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Search relevance tuning
The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.
Sort/rank logic
Every merchandising deliverable is measured against conversion rate, AOV and 90-day repeat purchase rate — the metrics your CFO already tracks.
Bundles & cross-sell
Better sell-through on hero SKUs — documented, handed over, and running long after we're out.
Merch calendar
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Ecommerce systems that scale across markets, channels and segments.
Faster time-to-value on merchandising
First winning test in 30 days, program velocity by day 60 — no six-month discovery phase, no "trust the process" runway.
Senior merchandising operator, end to end
The person on the intro call is the person in the account on day 30. Zero offshoring, zero bait-and-switch.
Reporting tied to your P&L
Every merchandising deliverable is measured against conversion rate, AOV and 90-day repeat purchase rate — the metrics your CFO already tracks.
Playbook you keep
Better sell-through on hero SKUs — documented, handed over, and running long after we're out.
Merchandising workflow, minus the friction.
No creative guesswork or unnecessary complexity. Just a proven system for scalable, brand-aligned merchandising.
- 1
Diagnose
Working session, data pull and an honest audit. We map the gap between where the account is and where it should be.
- 2
Plan
A prioritised 90-day roadmap with owners, forecasts and the specific bets we'll run first.
- 3
Ship
Weekly build cycles. Senior operators in the account — not a junior AM behind a dashboard.
- 4
Compound
Monthly business review, quarterly strategy reset. We keep pushing the growth curve up-and-to-the-right.
How Aurel Skin turned merchandising into a growth engine.
A senior operator team took ownership of merchandising end-to-end — diagnosis, plan, weekly build, monthly business review — and moved the number inside a single quarter.
"They plugged in like a senior in-house team from week one. Merchandising stopped being a monthly stress and started being the reason our quarter worked."
Why teams pick us for merchandising.
| Capability | Ecommerce Consultant | Traditional agency | Freelancer | In-house hire |
|---|---|---|---|---|
| Senior operator on the account | ||||
| Weekly ship cadence | ||||
| Tied to your P&L | ||||
| Live in under 30 days | ||||
| Cross-channel pattern recognition | ||||
| No junior AM handoffs |
Three ways to run merchandising with us.
Pick the shape that matches your quarter. Every engagement starts with the same 30-minute strategy call — no pitch deck, no junior AM.
One question, one deliverable — audit, teardown or launch plan.
- Working session kickoff
- Written deliverable
- Handoff call
Operator team embedded in the account. Weekly build, monthly review.
- Dedicated senior lead
- Weekly ship cadence
- MBR + roadmap
You have the team — we bring the pattern recognition and executive lens.
- Fractional strategy lead
- Bi-weekly working sessions
- Board-ready reporting
Now imagine this operator team behind your next quarter.
Merchandising is one of many services we run for growing ecommerce brands. What you do with it is up to you — let's chat.
Frequently asked questions.
What is Merchandising in ecommerce, and what does the service include?+
Merchandising is a services engagement inside our Conversion & Retention practice, focused on collection design and on-site search tuning. Every merchandising engagement ships 5 concrete deliverables: Collection & nav map; Search relevance tuning; Sort/rank logic; Bundles & cross-sell; Merch calendar. Everything lives in a shared workspace with a weekly build log, so you see progress in real time rather than waiting for a monthly slide deck.
Which ecommerce brands are merchandising services the right fit for?+
Our merchandising service is designed for ecommerce brands with real traffic but flat conversion or repeat rate. If the problem sounds like "traffic that doesn't convert and buyers who don't come back", this engagement is built for it. If you're pre-product-market-fit or under ~$1M in trailing revenue, we'll usually point you to a lighter Sprint or a Diagnostic instead of a full merchandising retainer.
How much does merchandising cost, and what are the pricing tiers?+
Three engagement shapes for merchandising: Sprint (fixed scope, 4–6 weeks — best for a one-question merchandising audit), Partner (quarterly retainer with weekly ship cadence — the most common shape for merchandising), and Advisory (fractional, 6 or 12 months). Nothing performance-based — we've seen that misalign incentives every time. Exact pricing depends on scope; you get a written proposal after the intro call.
How long until we see results from merchandising?+
First winning test in 30 days, program velocity by day 60. Our target is higher category conversion inside the first quarter of the merchandising engagement, and better sell-through on hero skus that stays with your team afterwards.
What are the main benefits of hiring a merchandising agency vs. building in-house?+
Speed and pattern recognition. A dedicated merchandising agency has run the same play across dozens of ecommerce brands, so you skip the 6–12 months of trial-and-error an in-house hire would need. You also avoid fixed headcount cost: the engagement flexes up during launches and down between them.
Who actually runs the merchandising work, and how is it reported?+
A senior operator owns the merchandising account end-to-end. No junior AM behind a dashboard, no offshoring. Reporting is tied to conversion rate, AOV and 90-day repeat purchase rate. Every week we publish a build log with what shipped, what the data said, and the next bet. Every month we run a business review against forecast — no vanity metrics, no cherry-picked screenshots.
Still have questions? Ask a senior operator.
Insights on merchandising.
- 7 min readFifteen PDP patterns we ship on almost every rebuildThe product detail page moves that move conversion — with the analytics signals that justify them.Read→
- 6 min readSubscription programs that survive the honeymoonWhy most subscription churn is baked in at onboarding, and the mechanics that keep cohorts alive past month three.Read→
Let's map merchandising to your P&L.
30 minutes with a senior operator. No pitch deck, no junior AM. Just an honest read on whether this is the highest-leverage move for your next quarter.
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